Archive
Opinions
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Four Reasons to Love Listicles
January 5, 2016
Writers don’t like listicles. They cite an absurd mish-mash of topics and a yawn-worthy, predictable structure. What’s more, they say, life’s complexities don’t always fit into the listicle template (so stop trying to force it, OK?!). Yet, despite these grumbles, it’s basic human nature to want to find an easy solution to all life’s problems. Lists attempt to catch readers’ attention and provide straightforward answers to genuine, “help me” Google queries. So the listicle can...
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Your Periscope Stinks: How Brands Can Better Connect
December 1, 2015
Periscope recently added options to fast forward or rewind broadcast replays because “busy” users need to get to the good parts sooner. While the introduction of Skip Ahead is a great timesaver for viewers, it should also be seen as an indictment of the poor experience that content creators sometimes provide. To put it bluntly: Your Periscope stinks. Since Periscope debuted in March, the live video-broadcasting app has gained more than 10 million accounts, and...
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Transforming the Food Industry, One Post at a Time
December 1, 2015
Social and digital technologies have had a major impact on almost every single aspect of our lives. How we communicate, how we shop, how we take and share pictures, how we get directions — even how we find a plumber. But one of the greatest shifts this new era of information access has catalyzed is a transformation in the way we eat. It’s actually a little bit of a chicken or egg question. Are people...
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Different Content for Different Platforms Brings Best ROI
December 1, 2015
Here’s an Internet Age riddle: I spend less time reading posts on top-tier tech blogs, yet I’m more connected than ever to their opinions and observations. How do I do it??? The answer to this riddle may be fairly obvious, but it hits on a powerful insight that’s critical for anyone who wants to work with the influential news outlets that we have dubbed the tech “Blogs of Record.” FleishmanHillard identifies Blogs of Record –...
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(Plat)Form Follows Function For Sponsored Content
December 1, 2015
Remember when we got into an elevator and everyone stared at the ceiling? Those days are gone. Rather than looking upwards to avoid the pressures of proximity, today everyone looks down at the palm of their hands. They stare at handheld devices as if all of life’s answers were there. Instead, what they get are emails, social media updates, newspaper articles and Twitter feeds. Whatever they are doing, they are now engaging not only in...
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It’s Always Sunny in Atlanta: PRSA 2015 International Conference Recap
November 11, 2015
While the weather at the PRSA 2015 International Conference was dismal for the usually sunny Southeast, the event was anything but— troves of energetic, intelligent PR professionals descended on Atlanta from every corner of the world to network and learn. The conference was held at the Atlanta Marriott Marquis, where FleishmanHillard sponsored a Recharge Lounge that allowed attendees to charge their devices, catch up on emails and chat with other PR professionals. On Monday morning...