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Author: Corporate Marketing

  • Four Reasons to Love Listicles

    January 5, 2016

    Writers don’t like listicles. They cite an absurd mish-mash of topics and a yawn-worthy, predictable structure. What’s more, they say, life’s complexities don’t always fit into the listicle template (so stop trying to force it, OK?!). Yet, despite these grumbles, it’s basic human nature to want to find an easy solution to all life’s problems. Lists attempt to catch readers’ attention and provide straightforward answers to genuine, “help me” Google queries. So the listicle can...

  • Your Periscope Stinks: How Brands Can Better Connect

    December 1, 2015

    Periscope recently added options to fast forward or rewind broadcast replays because “busy” users need to get to the good parts sooner. While the introduction of Skip Ahead is a great timesaver for viewers, it should also be seen as an indictment of the poor experience that content creators sometimes provide. To put it bluntly: Your Periscope stinks. Since Periscope debuted in March, the live video-broadcasting app has gained more than 10 million accounts, and...

  • Transforming the Food Industry, One Post at a Time

    December 1, 2015

    Social and digital technologies have had a major impact on almost every single aspect of our lives. How we communicate, how we shop, how we take and share pictures, how we get directions — even how we find a plumber. But one of the greatest shifts this new era of information access has catalyzed is a transformation in the way we eat. It’s actually a little bit of a chicken or egg question. Are people...

  • Different Content for Different Platforms Brings Best ROI

    December 1, 2015

    Here’s an Internet Age riddle: I spend less time reading posts on top-tier tech blogs, yet I’m more connected than ever to their opinions and observations. How do I do it??? The answer to this riddle may be fairly obvious, but it hits on a powerful insight that’s critical for anyone who wants to work with the influential news outlets that we have dubbed the tech “Blogs of Record.” FleishmanHillard identifies Blogs of Record –...

  • (Plat)Form Follows Function For Sponsored Content

    December 1, 2015

    Remember when we got into an elevator and everyone stared at the ceiling? Those days are gone. Rather than looking upwards to avoid the pressures of proximity, today everyone looks down at the palm of their hands. They stare at handheld devices as if all of life’s answers were there. Instead, what they get are emails, social media updates, newspaper articles and Twitter feeds. Whatever they are doing, they are now engaging not only in...

  • How Authentic Companies Behave

    November 24, 2015

    When: December 4, 2015, 12:30-1:30 PM CST Register Now The gaps between what you expect and what you experience are at the heart of why some companies succeed and others fail in business today. FleishmanHillard’s most recent Authenticity Gap research shows there is heightened scrutiny on executive management as expectations rise for corporate leaders and expectations for companies continue to shift, raising significant implications for marketing and communications planning. Join us on December 4, 2015...

  • Lynne Anne Davis Named to Debrett’s Hong Kong 100

    November 12, 2015

    Lynne Anne Davis, FleishmanHillard’s president of Asia Pacific, has been named to the prestigious Debrett’s 100 Most Influential People in Hong Kong, which lists the 100 most achieving and inspiring policymakers, tastemakers and pioneers in Hong Kong. The list, which was published in conjunction with the South China Morning Post, is the first in the ‘Debrett’s 100s’ global series, and is a compilation of people who have achieved, created and instigated change beyond expectations from...

  • It’s Always Sunny in Atlanta: PRSA 2015 International Conference Recap

    November 11, 2015

    While the weather at the PRSA 2015 International Conference was dismal for the usually sunny Southeast, the event was anything but— troves of energetic, intelligent PR professionals descended on Atlanta from every corner of the world to network and learn. The conference was held at the Atlanta Marriott Marquis, where FleishmanHillard sponsored a Recharge Lounge that allowed attendees to charge their devices, catch up on emails and chat with other PR professionals. On Monday morning...

  • John Saunders to Succeed Dave Senay as FleishmanHillard CEO

    November 4, 2015

    St. Louis, Nov. 4, 2015 – John Saunders will succeed Dave Senay as FleishmanHillard’s president and chief executive officer, it was announced today by Dale Adams, chairman and CEO of the DAS Group of Companies, a division of FleishmanHillard’s parent company, Omnicom Group. Saunders, 57, and a native of Dublin, Ireland, will begin his new duties effective today. He was most previously president for FleishmanHillard’s Europe, Middle East and Africa (EMEA) region. He will reside...

  • Great Expectations: Can the Food Industry Deliver What Today’s Consumers Demand?

    November 3, 2015

    Date: Wednesday, November 11, 2015, 8:00 – 8:30 AM (breakfast); 8:30 – 10:00 AM (panel discussion and Q&A) Consumers have high expectations when it comes to food, and these expectations rise even more for food companies. To explore the reputational risks that arise when consumer expectations and experiences don’t align, FleishmanHillard will host a panel discussion featuring experts from all across the food industry. The panel will include findings from this year’s Authenticity Gap study...