ST. LOUIS, April 1, 2016 — Tracy Hollywood, SVP and partner at FleishmanHillard’s Chicago office, has been recognized as one of PRWeek’s inaugural Women in PR. Hollywood, who has been with FleishmanHillard for almost 12 years, leads the agency’s Gatorade and Propel business, guiding a team of 14 professionals who oversee the brand’s consumer, business, influencer and issues communications. The team provides counsel and execution on everything from new product launches to executive visibility and spokesperson identification. Hollywood manages the agency’s Cap’n Crunch account as well.
Aside from leading communications for one of the world’s largest and most popular consumer brands, Hollywood is a proven leader and mentor. She is noted by her team – who nominated her for this award – for fostering a collaborative atmosphere, and encouraging people to push themselves for the benefit of the client, as well as their own professional development.
The Women in PR program is a part of PRWeek’s inaugural Hall of Femme, which celebrates the communications industry’s leaders and innovators. These women are recognized by their peers and colleagues for setting the bar higher within their organizations, and going above and beyond to achieve exceptional results. Those recognized will appear in PRWeek’s April issue – its first women-focused edition – and will be honored at a breakfast reception and panel on May 10, 2016, in New York.