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FleishmanHillard to Support Cambridge Weekend Backpack Program

BOSTON, Sept. 21, 2015 — FleishmanHillard announced today a yearlong commitment for its Boston office to provide pro bono communications strategy, public relations and social media services on behalf of the Cambridge Weekend Backpack Program.

“We are proud and honored to partner with the Cambridge Weekend Backpack Program – whose passion for combatting food insecurity in the Cambridge Public School System has transcended to our office,” saidDanielle Wuschke, general manager of FleishmanHillard’s Boston office. “Our team will focus on amplifying awareness of their program with important community stakeholders, partners and donors. Our ultimate goal is supporting their efforts to expand the volunteer community and their reach to more students in the Greater Boston Area – alleviating the worry of where their next meal will come from.”

Founded in 2013, the Cambridge Weekend Backpack Program aims to assist low-income families by providing children with nutritious meals during weekends and school breaks. A joint effort between volunteers and school administrators, participating children are sent home with fresh, healthy meals each Friday during the school year. The Program was created by Cambridge resident and public school parent Alanna Mallonafter she heard about similar initiatives in other communities around the country. Concerned that there were students in her own children’s school who were experiencing this type of food insecurity, she became determined to create a similar program for local students in Cambridge.

“I am so grateful to have the support of FleishmanHillard going into the 2015-2016 school year,” said Founder and Director Mallon. “FleishmanHillard Boston has already shown tremendous enthusiasm for the program and I am excited at the possibility of what we can accomplish together.”

During the 2014-15 school, the Cambridge Weekend Backpack Program served nearly 250 students throughout 10 different schools and sent home over 10,000 bags of food, up from 7,000 the previous year. Learn more about the nonprofit at

About FleishmanHillard

FleishmanHillard is the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm’s high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency.  FleishmanHillard was named “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2013; Advertising Age’s 2012 “Best Places to Work”; and The Holmes Report’s 2012 Global “Public Affairs Agency of the Year.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of the DAS Group of Companies, and has 88 offices in 30 countries, plus affiliates in 43 countries. Visit us at

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

  • Rachel Catanach

    Rachel Catanach is FleishmanHillard’s senior partner and president, Greater China and a member of the firm’s Cabinet leadership team. In addition to her senior management responsibilities, her market role includes people development, cultivating existing client relationships and securing new business...

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